Boost brand, increase market size, mitigate legal risk
Why create accessible campaigns? Three key considerations: Market size and purchasing power, brand enhancement, and risk management. Inside this practical guide for marketing leaders, we explain:
- The bottom-line impact of accessibility: massive market opportunity
- Steps for creating engaging, accessible experiences, from videos to emails to social posts
- How accessibility and usability go hand-in-hand, and the brand benefits of both
Accessible experiences are more usable experiences
When you make the elements of your campaign accessible for customers with disabilities, you’re actually improving the experience for every user. Accessible digital experiences are more usable experiences—across the board. When you prioritize digital accessibility, you ensure maximum reach and effectiveness, and contribute to a more inclusive overall experience.