The customer experience is everything when it comes to connecting and building relationships with your market.
What is digital accessibility? How does it affect your brand? What mistakes are marketers making? How can marketers work to ensure digital experiences that are engaging and accessible for everyone? For many in marketing, e-commerce, and other related digital or CX roles, it can be hard to find answers.
Fortunately, Level Access knows how to support you and help you take action in a way that strengthens overall efforts without disrupting operations.
The Hidden Impact of Barriers
One recent study found that across the top million websites on the internet, over 98% of home pages had easily detectable accessibility issues. Organizations are likely limiting their market or userbase without even realizing it. It’s not just those individuals with disabilities that organizations risk losing out on—but their families, friends, and communities as well.
- Click Away Pound’s 2019 Report (a survey of consumers with disabilities) revealed that 69% of customers with access needs will abandon a website they find difficult to use.
- Of those potential customers, 75% will spend their money elsewhere—even at a higher price. For them, it is worth paying more for accessible user experiences.
- More than 90% of those customers who leave your site to shop elsewhere will not reach out to customer service. Organizations aren’t aware they are losing income because only 10% will take the time to call or email for assistance.
- Many would rather pay more in order to complete the transaction independently.
Becoming an Accessible Brand
Ensure an Accessible Digital Footprint
Digital accessibility isn’t just about your main website or flagship software application, it’s important to ensure every touchpoint and digital aspect of the brand is as inclusive as possible so you can reach everyone effectively.
Find Cross-functional Allies for Better Results
Ultimately, digital accessibility isn’t the duty of just marketing or any single business division or function. Download our eBook to make a business case for accessibility and demonstrate internally the various ways it can strengthen your organization.
Get A Free Consultation!
Level Access has proven experience in building accessibility solutions that generate lasting impact without disrupting your regular operations or activities. We can show you how inclusive practices can supercharge your brand. Contact us for a free consultation on your digital properties and potential risk, then learn how we can assist. There are many ways our accessibility specialists can partner with your team and provide tailored solutions that will plug into your ongoing operations seamlessly.