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Why Marketers Need to Plan for Digital Accessibility

A digital marketing campaign dashboard surrounded by icons for users with a variety of abilities, including users with visual and mobility impairmentsOriginal Presentation Date: December 20, 2018

Marketing teams produce content for web and mobile apps on a daily basis, but often overlook accessibility in the process. Publishing content that isn’t accessible for individuals with disabilities doesn’t just exclude a significant portion of your audience, it’s risky business.

In this webinar developed specifically FOR marketers BY marketers, Level Access CMO Cindy Zhou and Content Manager E. Foley leave the code to the developers and arm you with practical information and simple steps you can take to reduce your risk and ensure your content is available to the widest possible audience (and boost your SEO in the process!).

Cindy and E share their personal insights and helpful tips on topics like:

  • Alt text – what it is and how to write it (and when not to!)
  • Making your blog posts accessible to screen reader users
  • Common mistakes to avoid with hyperlinks (that you’ll find all over the web)
  • Delivering a better webinar experience for everyone (especially your customers who are deaf or hard of hearing)

Webinar resources include the recorded presentation, PowerPoint slides, and CART transcript.