New to accessibility? Learn more about the market with the 2021 Gartner® Market Guide for Digital Accessibility

On-Demand Webinar

Original Presentation Date: January 27, 2022

The tactics and strategies we’ve used in digital accessibility for the last 10 to 15 years have definitely shown pockets of success, but they haven’t led to resounding industry-wide success. You need to look no further than the annual State of Digital Accessibility industry report to see that while most organizations believe accessibility is valuable and important, it’s still not a priority for many.

It’s time for something new.

Success with accessibility will only come when organizations realize they need to stop thinking of accessibility as “something the engineers to do” and start shifting accessibility further left in the organization. And shifting left doesn’t mean that we should just “test earlier” – it means we need to distribute responsibility and accountability further left in the organization. If you’re leaving your engineers on their own to handle accessibility, you’re addressing it way too late in the game.

Accessibility isn’t just a testing function. We work every day with clients in the field and we’ve found an often-forgotten accessibility champion and one of the most influential but underutilized accessibility allies: The Product Manager.

We want to equip your Product team with what they need to start making a difference when it comes to digital accessibility. In this free webinar you will:

  • Hear from featured guest Gina Bhawalkar, Principal Analyst at Forrester Research, who’ll share some of the recent trends in product accessibility.
  • Examine lessons learned from her research combined with the work we’re doing with clients moving toward sustainable accessibility success
  • Get a high-level walkthrough of the mechanics of implementing a product accessibility lifecycle.

On-Demand resources include the recorded presentation, slides, and CART transcript.


Access the On-Demand Webinar Resources


About the Presenters

Gina BhawalkarGina Bhawalkar
Principal Analyst, Forrester Research

Gina’s research focuses on experience design, the intersection of diversity, equity, and inclusion (DEI) and design, and digital accessibility. Gina established and now leads Forrester’s coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices. Gina’s research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility conferences and events. Her other areas of expertise include how to build and scale an experience design practice; inclusive design; design systems; and the intersection of user experience and customer experience.

Derek FeatherstoneDerek Featherstone
VP of Accessibility and Inclusive Design, Salesforce

Derek brings 20+ years of usability analysis and accessibility consulting and training experience to his work with teams around the world, helping to make digital products more accessible and easier to use, while consistently improving practices, processes, and cultures to be more inclusive. An internationally known speaker and authority on accessibility and inclusive design, Derek is focused on ensuring that accessibility and inclusion are seen as an integral part of user experience and service design, rather than as a simple checklist afterthought.

Jim BakerJim Baker
Chief Technology Officer, Level Access

Jim has over 20 years of engineering leadership experience with global success in defining and executing on technology, architecture, security, and product strategy. His experience spans from startups to NASDAQ listed enterprises, managing budgets over $20M, teams of up to 100, and supporting blue chip client relationships across the telecommunications and technology sector. Jim has deep expertise in building cloud-based, data-driven analytical applications, especially in the design of resilient and secure customer-facing solutions. Before joining Level Access, Jim was the co-founder and CTO of Cartesian, a London, UK based boutique technology firm.