Web Accessibility for Product and Marketing Teams

Free On-Demand Training Course

New to web accessibility? You’ve come to the perfect place! Delivered in a series of six interactive sessions, this course will give you a comprehensive overview of web accessibility topics that affect Product and Marketing teams. Jump into class anytime – you don’t need to start on session 1, and can access all course materials you missed. Sessions will include hand-on exercises and optional homework to reinforce new skills. 

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About the Instructor, Elle Waters:

Elle brings hearts and minds together to make the world a more accessible place. When she laces up her boots in the morning, she’s ready for anything: teaching, building community, spreading awareness, and leading the charge as Level Access takes the global stage. Elle has spoken about web accessibility around the world, including at UXPA London and NDC conferences in Oslo, London, and Sydney. Closer to home, you may have seen her present at NAGW, CSUN, Agile Midwest, Big Design, CodePaLOUsa, and others. More than anything, Elle loves seeing the amazing things that happen when teams put accessibility first. She has a passion for social justice, a love affair with emerging technologies, and a healthy fear of zombies.

Session 1: Introduction to Digital Accessibility

Nobody intends to exclude people with disabilities from using their product or reading their web content. You’re nice people! But unfortunately, a lack of knowledge about accessibility best practices is common. Even in top notch teams. This gap in knowledge results in products and content that can’t be accessed by people with disabilities.

Elle’s lesson plan includes:

  • Overview of digital accessibility
  • The business case for accessibility
  • Trends in the industry and legal requirements
  • Overview of assistive technology
  • The impact of accessibility barriers
  • Strategies for success in managing teams

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Session 2: (Accessible) Content is King

Content velocity is real — the pedal is constantly to the metal. Whether your team is pumping out new features for a product or new marketing campaigns, you want it to reach the biggest audience possible. With 1 in 5 Americans having some sort of disability, accessible content is king.

Elle’s lesson plan includes:

  • Accessible semantics and page structure
  • Creating an inclusive content strategy
  • Writing effective text equivalents (alt text)

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Session 3: Visual Design

While semantic design is vital to accessibility for those using screen readers, visual design is just as important for people with other disabilities. Beware! After this week’s lesson, you won’t look at websites the same way ever again. Elle will reveal common design issues that you will see all over the web—and how to be sure your product or content rises above the rest.

Elle’s lesson plan includes:

  • Using color and color contrast
  • Proximity
  • Typography

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Session 4: Interactive Design

Accessibility and good user experience go hand-in-hand. When you optimize the experience to include as many people as possible, the improvements will benefit everyone. This week will be full of “a-ha!” moments and you will come away with exciting ideas to play with in your products and content.

Elle’s lesson plan includes:

  • Accessible navigation, wayfinding, and orientation
  • Accessible keyboard use
  • Defining accessible focus states
  • Accessibility and multi-step task flows

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Session 5: Research Techniques for Inclusive Design

The best way to make a product that works for people with disabilities is to involve people with disabilities in the development. But how do you do that, exactly? Where do you find them? Do they need to come into your office? What types of questions should you be asking them? You have tons of questions. Elle has been there – done that and has all the answers.

Elle’s lesson plan includes:

  • Best practices in recruitment, screening, and facilitating usability studies
  • Different methods for gathering inclusive user research

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Session 6: Building Effective Accessibility Requirements

Your organization has committed to digital accessibility, but what does that really mean when it comes to your product team’s day to day operations? (Or rather, sprint to sprint?) Don’t miss the last installment of the Digital Accessibility for Product & Marketing Teams Series.

Elle’s lesson plan includes:

  • What agile does for accessibility (and vice versa)
  • The value in having a lean accessibility program
  • Accessibility integration into product and design specifications
  • Series recap

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Need help with your organization’s accessibility initiatives?

If you have questions about digital accessibility or would like to have a free risk assessment of your website, contact us today.