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Redesigning ABA.com: The American Bankers Association’s Journey to Creating an Accessible Website

Written by: Marketing

On-Demand Webinar

Original Presentation Date: September 17, 2020

The American Bankers Association strives to integrate diversity and inclusion and remove barriers to equitable access–values that extend to ABA.com. So when ABA decided to redesign their website, ADA compliance was an essential part of the plan so every resource and asset on the site would be accessible for a fully inclusive customer experience.

Stephanie Dreyer, ABA’s VP of Web Strategy and Customer Experience, and Teshale Smith from ABA’s Center of Regulator Compliance, join Level Access’s Chief Experience Officer Derek Featherstone to talk about why and how the association developed its sleek new website while still ensuring accessibility to all audiences.

Webinar Resources include the recorded presentation, slides, and CART transcript.