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Overview of the EAA
The EAA mandates that many consumer products and services offered within the European Union (EU), including e-commerce, banking, and transportation, are accessible. To comply with the law, organizations must ensure that consumer-facing digital experiences—such as websites and mobile apps—related to covered products and services are usable for people with disabilities.
Regarding digital accessibility, the presumptive standard for EAA compliance is EN 301 549, the harmonized European standard. All 27 EU Member States were obligated to incorporate the EAA into their laws by 2023 and began enforcement in June 2025.
What are the consequences of non-compliance?
The EAA is enforced through market surveillance by individual EU nations, and organizations that fail to comply may face significant consequences. While specific penalties vary from country to country, punitive measures may include steep fines (up to three million euros), the removal of products or services from the market, and the suspension of an organization’s right to do business.
Does the EAA apply to your organization?
Many organizations that serve consumers in EU Member States are required to comply with the EAA. The law applies directly to any organization that provides consumers with covered products and services, including the following.
E-commerce and online services
- Websites and mobile apps
- Other digital content and communications (including videos, documents, digital maps, and email)
Banking services
- Websites and mobile apps
- Other digital content and communications (including videos, documents, digital maps, and email)
- Consumer banking services
- ATMs, point-of-sale devices, kiosks, and self-service transaction machines
- Contact information
Computers and mobile devices
- Computers and mobile phones
- Communication and telephony equipment with computer capabilities
- Media equipment with computer capabilities
- E-readers
- Point-of-sale devices and self-service kiosks
Shops and restaurants
- Point-of-sale devices
- Self-service technologies
- Kiosks
Air travel and other passenger transport (excluding government-run transport)
- Websites and mobile apps
- Other digital content and communications (including videos, documents, digital maps, and email)
- Point-of-sale devices, kiosks, and self-service transaction machines
- Electronic tickets and electronic ticketing services
- Delivery of transport service information, including real-time travel information
Media streaming and telephony
- Websites and mobile apps
- Other digital content and communications (including videos, documents, digital maps, and email)
- Communication and telephony equipment with computer capabilities
- Media equipment with computer capabilities
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