EAA Compliance: It’s More Than a Legal Requirement

The European Accessibility Act (EAA) is more than just a regulatory requirement. It represents a strategic opportunity for businesses to expand their market reach, enhance customer experience, and improve brand reputation.

While avoiding penalties—such as fines and sanctions—is an obvious incentive for EAA compliance, the broader business case for accessibility is compelling. Forward-thinking companies recognize that accessibility is not just a legal obligation but a smart investment that drives growth, innovation, and long-term success.

Let’s explore some of the advantages of EAA compliance, beyond mitigating regulatory risks.

Reaching a broader consumer audience

One of the most immediate benefits of EAA compliance is access to a larger consumer base. Across the European Union (EU), an estimated 100 million people live with some form of disability. By ensuring that websites, mobile applications, and digital services are fully accessible, businesses remove barriers that might otherwise exclude potential customers.

A more inclusive digital experience means a more seamless customer journey. In fact, according to our most recent State of Digital Accessibility Report, 88% of professionals in Europe say digital accessibility contributed to improved customer acquisition, and 87% say it contributed to improved customer retention.

Enhancing user experience (UX) and innovation

Accessibility improvements frequently lead to a better overall user experience. Many of the principles behind accessibility—such as clear navigation, readable text, keyboard compatibility, and alternative content formats—align with good UX design practices. When companies focus on accessibility, they naturally enhance usability for all users, not just those with disabilities.

Many features originally designed for accessibility, such as voice assistants, video captions, and dark mode, have now become mainstream, benefiting a much wider audience—a phenomenon known as the curb-cut effect. Companies that embrace accessibility as part of their digital strategy often find that they create more intuitive, adaptable, and future-proof products.

Unlocking B2B sales and procurement opportunities

EAA compliance is not just relevant for business-to-consumer (B2C) companies—there are significant implications for business-to-business (B2B) organizations as well. Organizations subject to accessibility regulations prefer working with vendors that align with their compliance requirements. So if your clients serve customers in the EU there’s a good chance you’ll need to meet accessibility standards to maintain existing contracts and secure new ones.

Conforming with the presumed EAA compliance standard, EN 301 549, will also help businesses secure contracts with public-sector organizations covered by the EU Web Accessibility Directive. Ultimately, you’ll send a powerful signal that your business is socially responsible and prepared to meet the evolving accessibility expectations of the European market.

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