Live webinar | May 29 @ 12 PM ET
The ROI of Accessibility: The Value of Digital Access in an AI-Driven Economy
In 2025, digital accessibility is more than a compliance imperative—it’s a growth lever for organizations across industries. But how can business leaders understand and justify the impact of accessibility on revenue, retention, cost reduction, and other key objectives? And how are advancements in AI changing how businesses think about the value of accessibility?
Join Ian Lowe, Chief Marketing Officer at Level Access, and guest speaker Gina Bhawalkar, Principal Analyst at Forrester, for a webinar unpacking the business case for digital accessibility in today’s evolving digital landscape.
Register now
Key learnings
In this session, Lowe and Bhawalkar will discuss how accessibility drives positive business outcomes across industries, and how AI is redefining accessibility’s impact. You’ll come away with:
- Insight from Forrester on the connection between digital accessibility and positive business outcomes.
- Industry-specific research on the business value of digital accessibility.
- Perspective on how AI is redefining accessibility’s impact.
- Tips for maximizing the ROI of your accessibility program in today’s AI-driven digital landscape.
Featuring
Gina Bhawalkar (guest speaker)
Principal Analyst, Forrester
Gina’s research focuses on experience design, the intersection of diversity, equity, and inclusion (DEI) and design, and digital accessibility. Gina established and now leads Forrester’s coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices. Her research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility conferences and events. Gina’s other areas of expertise include how to build and scale an experience design practice; inclusive design; design systems; and the intersection of user experience (UX) and customer experience (CX).
Ian Lowe
Chief Marketing Officer, Level Access
Ian Lowe is the Chief Marketing Officer at Level Access, where he combines 25 years of experience at the nexus of marketing and technology with a longstanding commitment to digital inclusion. Throughout his tenure at Level Access, Lowe has ensured that accessibility principles are embedded in all the organization’s marketing initiatives, including spearheading the launch of a new brand and website that were accessible from day one. Lowe began his career in web development, and his expertise in both technical digital accessibility and inclusive marketing have distinguished him as a leading voice both within, and beyond, the accessibility industry. He has been interviewed about digital accessibility by Forbes, and presented on the topic at conferences including the Association of Corporate Counsel (ACC), M-Enabling, and the Association of National Advertisers (ANA) Masters of Advertising Law.
