State of Digital Accessibility Report: 2025-2026 Methodology
Nov 7, 2025
As part of our commitment to advancing digital inclusion, Level Access commissions annual research on the state of digital accessibility to guide industry progress. The quantitative research upon which this 2025-2026 report is based was performed by independent market research specialist Vanson Bourne. A total of 1,622 professionals were surveyed during July and August 2025.
Respondents work at organizations across industries and sectors, primarily within the U.S., U.K., and European Union (EU). In all, 74% of respondents worked at private businesses, and 25% worked in the public sector, with a small number employed by charity or non-for-profit organizations. The vast majority (90%) of respondents are employed by large organizations with more than 1,000 employees. (The survey specifically targeted respondents at enterprise and public-sector organizations.)
Most respondents hold leadership positions within their organizations: 81% occupy roles in senior management or above, with 42% in top-level management roles (e.g., C-suite or other executive-level positions). While respondents work across departments—from product and information technology (IT) to design and legal counsel—all are involved in digital experience creation or strategy.
Throughout the report, we’ve made references to our research from 2024. This data is based on data from 1,403 professionals, across the U.S., U.K. and EU markets, who were surveyed during July and August 2024. Similarly to respondents to our 2025 survey, respondents to our 2024 survey worked at organizations of varied sizes and across industries, and all had some involvement in digital experience creation or strategy at their organizations.
Note regarding data tables, charts, and infographics: All percentage figures cited in this report are rounded. As a result, when percentage figures for the responses to some questions are combined, the sum may vary from 100% by one to two tenths of a percentage point.
Summary of respondent demographics
-
74% private sector
25% public sector -
90% at organizations with 1,000+ employees
-
81% in senior management or above
42% in top-level management -
53% based in the U.S.
45% based in Europe and the U.K.
About our respondents
Respondent position
| Position | Percentage |
|---|---|
| Top-level management or the most senior in the organization (e.g., Board-level, C-level, VP, Senior Director, Director, or equivalent) | 41.9% |
| High-level management (e.g., Senior Manager of team or department) | 39.3% |
| Mid-level management | 6.8% |
| Junior management | 4.0% |
| Technical (e.g., developer, programmer, technician, or analyst) | 6.2% |
| Administrative / office worker / student worker | 0.7% |
| Manual worker (non-office based) | 0.1% |
| Other | 1.0% |
Respondent department
| Department | Percentage |
|---|---|
| Information technology (IT) services / enterprise systems | 19.1% |
| Legal | 17.6% |
| Operations | 9.0% |
| Engineering (including development) | 7.6% |
| User experience (UX) / user interface (UI) design | 5.6% |
| Product | 4.6% |
| Accessibility | 4.4% |
| Finance | 4.3% |
| Human resources / training / recruitment / talent | 3.9% |
| Marketing and communications | 3.9% |
| E-commerce | 3.6% |
| Business direction and strategy | 3.4% |
| Risk / fraud / compliance / governance | 3.2% |
| Client services / relationship management / customer services | 2.1% |
| Business development / revenue / sales / channel | 2.0% |
| Other | 5.8% |
Respondent location
| Location | Percentage |
|---|---|
| U.S. | 53.0% |
| U.K. | 8.4% |
| Germany | 7.9% |
| France | 7.8% |
| Italy | 7.8% |
| Denmark | 4.5% |
| Sweden | 4.4% |
| Netherlands | 4.3% |
| Other country | 1.9% |
About respondents’ organizations
Organization size
| Organization size | Percentage of respondents |
|---|---|
| >5,000 employees | 33.7% |
| 3,000–4,999 employees | 28.4% |
| 1,000–2,999 employees | 27.9% |
| 100–999 employees | 4.7% |
| <100 employees | 2.2% |
| Don’t know | 3.1% |
Organization industry
| Industry | Percentage of respondents |
|---|---|
| IT, technology and telecoms | 15.9% |
| Retail | 14.8% |
| Financial services | 13.4% |
| Business and professional services | 10.0% |
| Public higher (tertiary) education | 8.2% |
| Energy, oil / gas, and utilities | 7.1% |
| Public healthcare | 5.4% |
| Manufacturing and production | 5.3% |
| Central or federal government (excluding healthcare) | 5.2% |
| Private healthcare | 3.5% |
| State government (excluding healthcare and education) | 3.2% |
| Local county government (excluding healthcare and education) | 2.8% |
| Other | 5.2% |
Organization sector
| Sector | Percentage of respondents |
|---|---|
| Private sector | 74.4% |
| Public sector | 25.3% |
| Charity / not for profit | 0.2% |
Organization type
| Organization type | Percentage of respondents |
|---|---|
| Business-to-consumer (B2C) | 21.5% |
| Business-to-business (B2B) or business-to-government (B2G) | 27.8% |
| Both B2C and B2B / B2G | 49.4% |
| Other / the answer is more complex | 1.2% |
| Don’t know | 0.2% |
Organization revenue (private sector only)
| Revenue range | Percentage of respondents |
|---|---|
| >$1B | 54.4% |
| $100.1M – $1B | 28.4% |
| $10M – $100M | 3.6% |
| <$10M | 1.0% |
| Don’t know | 10.3% |
| Not applicable | 2.3% |
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