Inclusive Digital Marketing: How to Create Accessible Campaigns
When it comes to digital marketing, conversion is the name of the game. But are you undermining conversion opportunities with a digital campaign that’s not accessible to potentially 25 percent of your consumer market—people with disabilities?
Request this guide to learn how to engage a broader audience with inclusive marketing.
When you prioritize digital accessibility, you ensure maximum reach and effectiveness, and contribute to a more inclusive overall experience. You also reduce the risk of a costly, reputation-damaging lawsuit. Inside this practical guide for marketing leaders, we explain:
- The bottom-line impact of accessibility: massive market opportunity
- Steps for creating engaging, accessible experiences, from videos to emails to social posts
- How accessibility and usability go hand-in-hand, and the brand benefits of both