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TORONTO, October 1, 2018 /PRNewswire/ — eSSENTIAL Accessibility, a digital accessibility solutions provider, today announced that their Android app, developed in partnership with leading mobile device manufacturers, has won the Mobile Marketing Association’s 2018 SMARTIES Awards in the ‘Technology — Innovation” category. The award honors mobile marketing expertise, mastery of the medium and the ability to drive results.

The eSSENTIAL Accessibility Android app offers a suite of touch replacement tools to simplify the mobile experience for people with disabilities. It can be downloaded at no-cost from partner websites such as

An estimated 1.3 billion people around the world report limitations in their daily activities due to a disability, making people with disabilities the largest minority group. People with disabilities control over $1.2 trillion in spending, and when the broader disability market, consisting of friends and family, is factored in this number increases to $6.9 trillion. Yet this formidable market segment is mostly disregarded by brands and other organizations.

eSSENTIAL Accessibility and its partners are developing tools and programs that empower people with disabilities around the world to have a positive digital experience on desktop and now on mobile devices.

“We are honored that the Mobile Marketing Association has chosen to recognize this collaborative initiative. As consumers engage with brands more than ever on mobile devices, companies are realizing the benefits of being inclusive and making their mobile platforms accessible to people with disabilities, which is a sizable and loyal demographic,” said Simon Dermer, managing director of eSSENTIAL Accessibility. “To accelerate smartphone adoption in the people with disabilities (PWD) market, eliminating barriers such as cost for accessible devices is a must. We’re proud to play a role in that progress and are thankful to our partners for their continued support.”

About eSSENTIAL Accessibility

eSSENTIAL Accessibility is the smarter way to digital accessibility compliance. We power brands to empower people by helping them deliver inclusive web, mobile, and product experiences that comply with global regulations, and ensure that people of all abilities have equal access.

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MMA 2018 Global and North America Regional Smarties Awards Honor Mobile Marketing Campaigns That Drive Business Impact, Mobile Marketing Association, October 1, 2018