Webinar | The Greatest Unlock: Accessibility Success for Digital Products in 2022 and Beyond

The tactics and strategies we’ve used in digital accessibility for the last 10 to 15 years have definitely shown pockets of success, but they haven’t led to resounding industry-wide success. You need to look no further than the annual State of Digital Accessibility industry report to see that while most organizations believe accessibility is valuable and important, it’s still not a priority for many.

It’s time for something new.

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Success with accessibility will only come when organizations realize they need to stop thinking of accessibility as “something the engineers to do” and start shifting accessibility further left in the organization. And shifting left doesn’t mean that we should just “test earlier” – it means we need to distribute responsibility and accountability further left in the organization. If you’re leaving your engineers on their own to handle accessibility, you’re addressing it way too late in the game.

Accessibility isn’t just a testing function. We work every day with clients in the field and we’ve found an often-forgotten accessibility champion and one of the most influential but underutilized accessibility allies: The Product Manager.

We want to equip your Product team with what they need to start making a difference when it comes to digital accessibility. In this free Webinars you will:

  • Hear from featured guest Gina Bhawalkar, Principal Analyst at Forrester Research, who’ll share some of the recent trends in product accessibility.
  • Examine lessons learned from her research combined with the work we’re doing with clients moving toward sustainable accessibility success
  • Get a high-level walkthrough of the mechanics of implementing a product accessibility lifecycle.


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