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the 2024 Gartner® Market Guide for Digital Accessibility |

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Agile Accessibility

Efficient, cost-effective, sustainable

The agile methodology is the industry standard for product development. Agile accessibility borrows from this familiar approach, embedding accessibility into every stage of the digital experience life cycle, tackling bite-sized projects in small sprints, and continually iterating on progress. An agile approach to accessibility is a departure from the inefficient, ineffective status-quo: testing digital properties for accessibility after they’ve been created—and then reacting by scrambling to implement retroactive fixes.

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The agile advantage

Applying the fundamental principles of the agile methodology to digital accessibility moves teams from reactive to proactive. And it’s the only efficient, cost-effective, sustainable way to consistently create inclusive digital experiences. Here’s why.


Rapid improvements

When teams focus on high-impact, limited-scope projects, they can swiftly remove critical accessibility barriers from their properties.


Sustained momentum

By approaching accessibility as an iterative process, supported by continuous learning, organizations set themselves up for steady progress.


Reduced cost

Addressing accessibility early and often throughout the digital experience lifecycle is faster—and cheaper—than retroactively fixing bugs.

Shift to agile

When teams address digital accessibility in an agile way—prioritizing it throughout the development life cycle rather than rushing through it at the end—they create stronger and more accessible experiences. They also improve usability for everyone, not just people with disabilities.

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Agile accessibility in action

Learn why our customers adopt an agile approach to accessibility.



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Getting started with agile accessibility

Use our guide as a practical roadmap for shifting to an efficient, sustainable approach to online inclusion—no matter where you are on your accessibility journey.

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Headshot of Che-Bin Liu, Director of Software Engineering, Socure
“Addressing accessibility after the product is built is time-consuming, requiring costly re-engineering. We needed cross-collaboration—a shared commitment to embed accessibility at every phase of the software development life cycle. From there, we were much more efficient, improving our time to market with every release, and saving us money.”

Che-Bin Liu,

Director of Software Engineering, Socure

Build your agile knowledge base

Equip your team with the knowledge and skills to take an agile approach by exploring our library of guides, how-to articles, customer stories, and more.

Make the shift to agile accessibility

If you’re ready to move your accessibility practices from reactive to proactive, we’re ready to help. Get started with efficient, cost-effective, sustainable accessibility today.