The Only FedRAMP Certified Digital Accessibility Platform - learn more

Accessibility is great for your client’s brand image and a selling point for your services.

Inclusion is a wonderful brand story for your clients! An accessible website or app highlights their investment in a better user experience. It shows that they value every user, regardless of whether they use assistive technology. Positioning your design agency as one that partners with accessibility experts and provides a truly inclusive end product will put you ahead of the competition.

Connect with an Accessibility Expert

people with disabilities testing website
Group of four people reading off a laptop and a tablet

Your client needs an accessible website – even if they don’t know it yet.

40.6 million Americans have a disability, and that number grows every day*. The baby boomer generation is transitioning into retirement and beginning to experience age-related disabilities—like decreased vision or arthritis—that can make using technology challenging. Whether it’s an individual with social anxiety, legal blindness, an injury, or a severe hand tremor, everyone deserves the ability to independently use technology for their personal and business needs.

In the United States, the Americans with Disabilities Act (ADA) requires that all places of public accommodation be accessible to people with disabilities. While the law itself does not reference websites, the courts have upheld that websites are places of public accommodation. Similar laws exist around the globe.

Partnering with an accessibility firm will save you time and money.

There are agencies who partner with Level Access  independently. This arrangement is beneficial for both the agency and their clients.

  • You can focus on what you do well — creating a compelling user experience for your client.
  • You can use our software to test your work throughout the design process.
  • When your designers or developers need help, our accessibility experts can jump in to resolve issues quickly and educate your team on best practices.
  • An accessibility firm like Level Access has testers with disabilities on their staff, so you won’t need to find and hire your own.
  • You can include regular accessibility monitoring and testing as part of your overall package to the client, helping them maintain an accessible website.

Overall, collaborating with an accessibility firm streamlines the compliance process, saving time and ensuring a higher quality end product.

A group of coworkers collaborating at a table. One person is sitting in a wheelchair.
Illustration of a laptop with pop-up windows of assistive technology

Inclusive design practices make you more creative, not less.

While many designers worry that an accessible website means a simple website—that is not true. The Web Content Accessibility Guidelines (WCAG) are designed to build web properties that are beautiful and functional.

In fact, having the accessibility guidelines in place makes answering the little design questions about a new product easier and faster. Having boundaries on color choices, for example, means you’re not mocking up quite as many versions of the color palette. With the time you’ve saved, you can explore more exciting design choices.

There are two accessibility tools on the market that you should avoid at all costs.

There are two red flag words here – overlays and widgets. Any solution that sounds like you can achieve compliance in one click or one line of code is not going to meet the needs of people with disabilities (or the requirements of the ADA). There are currently digital accessibility lawsuits against organizations who are using overlay and widget solutions and legal experts expect this trend to continue.

 

Judges gavel in front of a monitor
A man wearing headphones sits at a desk, coding on a laptop.

Accessibility cannot be achieved in one click or a one-line-of-code implementation.

Beware of widgets or overlay solutions that claim to “add on” accessibility to a site. These are inadequate and misleading tools that can only address a small portion of issues at best.

Free scanning or page-testing tools can be helpful, but ideally you should be using tools to conduct regular crawls and monitoring of pages in a staging environment as well.

The best course of action is to license an accessibility platform to manage testing activities centrally across development stages so that issues are tracked and measurably addressed at each step. Tools are valuable, but they are not a substitute for manual testing.

You can hand accessibility off to the client when you’re done – if you want.

Content creators are often working within a CMS (e.g., WordPress, Squarespace) or eCommerce platform (e.g., Magento, Shopify). When the platform is configured correctly, it is very easy for them to create accessible content without your help.

You have already set them up with the WCAG-compliant brand colors, fonts, and page layouts within the CMS or eCommerce platform. That leaves very little left for the person creating the content and can be condensed into a short checklist for them to review before publishing.

If you have partnered with an accessibility firm, like Level Access, you can include regular accessibility monitoring for your client as part of your website maintenance package.

 

Two team members talking while pointing to various screens and a laptop with graphs and charts