Just announced: Level Access and eSSENTIAL Accessibility agree to merge! Read more.

Where do you even start when it comes to digital accessibility? It’s often helpful to look at the result and work backward, so let’s look at the results of structured negotiation by a large insurance provider as an example of what accessibility entails.

WCAG 2.0 Level AA Standards

The organization will consider their web content accessible if it meets the Web Content Accessibility Guidelines (WCAG) version 2.0 Level AA. Their content is tested during production and then monitored regularly to ensure compliance and usability.

WCAG 2.0 Level AA concepts include:

  • Ensure that a page is designed so it can be read in assistive technology
  • Provide alternative text for images
  • Ensure the page can be used without a mouse (using the keyboard)
  • Provide sufficient color contrast for text
  • Provide captions for any video and presentations containing audio

It is important to note that the organization has also integrated accessibility testing into their development process. This ensures that all future iterations of their content will be accessible and minimizes the risk of coming under legal scrutiny again.

PDF Files

Portable Document Format (PDF) files are made accessible to screen readers such as JAWS or NVDA by properly tagging alternative text, table headings, and structural elements. New PDF documents and commonly used older documents have been made accessible; however, older and infrequently used documents are only available in alternative format upon request.

Technical Support Contact Information

The organization invites users to call or email their technical support hotline to report any difficulties they are having with accessibility and to offer feedback and suggestions.

Alternative Formats

The insurance provider also offers information to their members via braille, large print, audio CD, or digital audio files (MP3) upon request.

A Checklist for Getting Started

  • Contact your legal counsel to discuss your organization’s risks
  • Secure third party technical experts—like SSB!—to guide you through the process
  • Develop an enterprise accessibility roadmap and policy framework
  • Audit and test your websites and mobile applications to determine the baseline level of compliance
  • Start building in accessibility from the planning stages of development

Want to Learn More?

Accessibility in the Healthcare Industry: Impact, Legal Risk, and the Path to Compliance

This free on-demand webinar features SSB CEO Tim Springer and Chief Accessibility Officer Jonathan Avila, joined by attorney David McDowell of Morrison & Foerster LLP to discuss:

  • What types of healthcare technologies are being targeted with legal actions
  • The results of structured negotiation in the healthcare industry
  • Why accessibility requirements won’t change even if/when the ACA is repealed
  • What it means to be WCAG 2.0 compliant (in non-techy speak)
  • And more!

Read More and Access the Webinar Resources