It’s that time of year again – the Association of National Advertisers’ (ANA) Annual Multicultural Excellence Awards are upon us! This year marks the 20th installation of the event celebrating the year’s best multicultural advertising campaigns featured in the U.S and Canada.

The awards raise awareness of and amplify exposure for the outstanding work being done in the areas of African American, Asian, Hispanic, LGBTQ+, and People with Disabilities advertising.

eSSENTIAL Accessibility is proud to be a long-standing sponsor of the “People with Disabilities” category and are delighted to reprise our role at this year’s event.

About the ‘People with Disabilities’ Award

The category was introduced seven years ago with the intent to educate CMOs on the immense value gained from becoming an inclusive, disability-friendly brand.

Today, it celebrates brands who are using their platform to create content that directly targets or resonates with people with disabilities. Although marketing content may not target this group specifically, it is important that the creative incorporates this consumer segment as a key pillar of the campaign.

Enter your submission to the ‘People With Disabilities’ award category here.

Entry Deadlines + Requirements

Standard Deadline: August 21, 2020

Final Deadline: September 25, 2020

Category winners will be announced on November 15 at the ANA’s Multicultural Marketing & Diversity Conference held at the JW Marriott Orlando, Grande Lakes in Orlando, Florida.

Learn more about the category and full submission requirements here.

Previous “People with Disabilities” Category Winners

Curious what previous winners have done to nab top honors? Check them out below.


Grand Prize Winner 

Wavio, “See Sound

Category Winners

Microsoft, “Changing the Game

Procter & Gamble, “Your Best Never Comes Easy


Grand Prize Winner

Canadian Down Syndrome Society, “Anything but Sorry

Category Winners

Toyota Motor North America, Inc: “Start Your Impossible

Procter & Gamble: “Love Over Bias

You can also view a full archive of previous ANA award winners across all categories.

Celebrate Your Commitment to Diversity & Inclusion

Submitting your brand for the ANA “People with Disabilities” category is a wonderful way to amplify your efforts and showcase your commitment to diversity and inclusion,

If you have any questions about the “People with Disabilities” award and whether or not your brand is eligible, please reach out to the eSSENTIAL Accessibility team at

We look forward to hearing from you and to celebrating all of the brands who are showcasing diversity and inclusion through their 2020 advertising efforts!

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