Digital Accessibility Playbook for Retail and B2C

Prioritizing accessibility isn’t just the right thing to do. It’s also good for business. The disability community controls an estimated $13T in annual expenditure globally, representing a massive market opportunity for retailers and B2C brands. And as e-commerce accounts for an increasing proportion of overall retail sales, creating accessible online shopping experiences is critical to reaching this valuable demographic.

What’s more? Retailers have a legal obligation under the ADA to not discriminate against people with disabilities. Businesses that fail to comply with this mandate face both financial and reputational risks.

Request our Digital Accessibility Playbook for Retail and B2C for concrete guidance on how to avoid lawsuits—and maximize your market share—by ensuring your website and other digital properties meet the needs of all consumers.

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Steer clear of risk and reap the rewards of inclusive business

Access this guide to learn about:

  • The business opportunities that digital accessibility unlocks for retailers and B2C brands
  • The legal risks that retailers and B2C brands take when they fail to create inclusive e-commerce experiences, and recent trends in litigation
  • Best practices for ensuring that your website and other digital products are accessible to all consumers

Today’s consumers value inclusion

In a competitive market, a brand’s reputation can make or break its success. In fact, a survey by Deloitte found that 87% of executives consider reputation to be in line with other critical strategic risks. And prioritizing digital accessibility is essential to making sure consumers perceive your brand as inclusive. To learn more about how your organization can get started creating accessible retail experiences, download our playbook today.

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